Winning and Mastering Sales through Relationships

Inbound Sales Framework

  •  On Demand

 

Course Description

The inbound methodology is a powerful strategy for growing your organization by fostering meaningful and long-lasting relationships with consumers, prospects, and customers. It involves valuing and empowering these individuals to achieve their goals at any point in their journey with you.

Why is this important? Because when your customers thrive, so does your success.

There are three key ways in which the inbound methodology can be implemented:

  • check  Attract
  • check Engage
  • check  Delight

Course Overview

When customers achieve success and spread the word, it draws in new prospects to your organization, forming a self-perpetuating cycle.
Lesson 1

Introduction to Inbound Sales

Inbound sales is a customer-centric approach that focuses on providing value and building trust with potential customers. We move away from traditional sales methods and empower the buyer.
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Wm. Dexter Jones
VP of Technology, BizUp LLC
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Lesson 2

Buyer Personas

In this lesson, we research, develop, and define buyer personas for your business.
Lesson 3

Attracting Prospects with Content

We explore how to attract the right prospects through content marketing, social media, and other digital marketing channels.
Lesson 4

Prospects-to-Leads

In this lesson, we will define what a lead is and discuss how to qualify leads to identify the most promising opportunities.
Lesson 5

ABCs of Closing

Closing the sale is the final step in the sales process, and it is where you ask the customer to buy. It is important to know how to close effectively, so that you can maximize your sales and grow your business.
Lesson 6

Customer Loyalty

Building customer loyalty is about keeping customers coming back for more. It is about creating a relationship with the customer that is based on trust, respect, and value.
Lesson 7

Measuring Success

Measuring success with data and analytics is the process of using data to track progress towards goals and objectives. It is essential for businesses of all sizes to understand how they are performing and make necessary adjustments to achieve their goals.
Lesson 8

Scaling Inbound Sales

Scaling your inbound sales strategy means increasing the number of leads and customers you generate through inbound marketing and sales tactics. This can be a challenge, but it is essential for businesses that want to grow.

Course Includes:

  •  Cost: $497
  •  Instructor: Wm. Dexter Jones
  •  Duration: self-paced
  •  Lessons: 39
  •  Certificate: Yes
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